This article was written by Sarah D. Wire in the LA Times Essential Politics section and published on July 18th, 2017.
Nestle executive Michael Kotick is entering the race to unseat Rep. Dana Rohrabacher in Orange County’s 48th Congressional District.
Kotick, 33, of Laguna Beach, said his management background has prepared him to serve in Congress.
He has a bachelor’s in economics and an MBA from Michigan State University and earned a masters in global management at Arizona State University’s Thunderbird School of Global Management.
Kotick is brand director at Nestle. He published a book in May titled “Create Brand Attraction: A New Strategy That Uses the Laws of Human Attraction to Decode Marketing in a Digital and Social Media Age.”
“I have been preparing for this moment for a very, very long time,” Kotick said. “I’ve always known that I would lead and I would be a leader of this community.”
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